Direct Mail is the sending of advertising information to individual recipients through first-class commercial mailing service. It is also called advertising mail, bulk mail, mailshot, door-to-door mailing, or envelope drop, and letterboxing. Advertisements in direct mail can contain almost anything, from promotional flyers to glossy catalogues and fliers about a particular product. Advertisers, who wish to reach a large number of people, can thus afford to set up a direct mail campaign.
Direct mailing services offer many advantages over other marketing approaches. They don’t involve the post-office whose busy schedule limits its ability to deliver different kinds of mail promptly. It also involves a minimal investment on the part of the company offering the mailer’s products or services. In contrast, most forms of marketing rely on high-priced printing supplies, long distance communication and distribution, and a wide network of distribution partners, all of which add significantly to the cost of marketing a product or service.
The most common marketing strategy employed by companies offering direct mail services is mailing list service. A list of prospective customers, which is generated on a frequently recurring basis, is used to easily promote businesses and advertise their products or services. Users have the option of subscribing to receive monthly newsletters and also unsubscribe if not needed. This enables marketers to create lists of individuals who have expressed interest in their product or service, or to create targeted lists based on other criteria such as occupation, zip code, or similar criteria.
Once the database has been established, a targeted mailing list is created, and a targeted mailing schedule designed and managed. The Mailing Services organization offer the following services: Direct mail marketing, Internet marketing, and mobile marketing under one roof. These include customized branding for all locations, comprehensive search engine marketing, and comprehensive campaign management. They also offer a full range of data and customer service tools to help businesses effectively measure results and remain competitive.
One of the most opted service is the listing service such as the mailing list service Atlanta, ensures that each piece of mail is addressed to each individual on the list, with the appropriate subject line and an appropriate language. Additionally, custom design teams take care of the copywriting and layout of each piece of mail. Mailing specialists ensure that there are no typographical errors, that all messages are well-spaced, and that all fonts are consistent with the target document.
To be the best direct mail services and to remain competitive in today’s market, a company must continually revise and enhance its methods of marketing. By combining a comprehensive marketing strategy with a competent in-house design team, a business can easily take advantage of new technology, such as electronic databases and electronic mailing services.