Tag: Brand

How To Promote Your Brand With Livestream
Technology

How To Promote Your Brand With Livestream

Almost every brand has an online video marketing plan, and most have started to test Livestream marketing as well. Early adopters of newer technology mediums are often rewarded with free media coverage and loyal followers, while their boring content usually hasn't had much production value. The problem is that most brands don't even know that they need Livestream. Brand Equity Building Brand equity is about how your brand is perceived by viewers. Livestream allows you to engage with your audience in an entirely new way. Brand equity can be built by allowing your audience to engage with your videos before they've ever even heard from you on the Internet. For example, having your subscribers submit your promotional videos to social bookmarking sites like YouTube and Facebook allow you to ...
How To Predict The Future Technology Of Shopping
Shopping

How To Predict The Future Technology Of Shopping

Many predict a world where shopping will be completely automated. Others believe the computer internet will be used for everything from scheduling appointments and checking stock. Still, others believe we will see the end of retail stores, as brick and mortar businesses die off due to lack of business or because they have been taken over by big franchisees. The most optimistic of these theories, however, believe that artificial intelligence will someday be able to completely replace human retail staff, thanks to all the money computers can be programmed to process in order to make better decisions. According to current shopping trends, the future may indeed be the end of shopping as we know it. The biggest, loudest predictions about the future of shopping tend to be the most outlandish,...