What do customers think of your car dealership? Online ratings are vital for success in this digital age. Consumers today are heavily influenced by these ratings. People seek out the opinions of others before they make a decision to purchase a product or service. Online ratings and reviews act as recommendations that people use to help them decide whether they should make a purchase or not.
Online ratings and reviews are becoming ever more important for car dealerships. Good ratings increase trust amongst potential customers. A good online rating will help to increase foot traffic to your lot.
It is important to note that no car dealership is perfect. You will get some negative reviews and they will have a negative impact on your reputation. The good news is that you can take control of your brand and work to improve your online reputation. Here’s how you can improve your online ratings.
- Make it easy for customers to share their reviews
You can’t leave reviews to chance. It is important to be proactive and encourage your customers to leave reviews, especially when they have had a good experience.
Encourage your customers to leave a review by sending them a satisfaction survey via email. Include a link to your website where they can leave a review. You can also ask them their opinion of your services and ask them if they are willing to record a video testimonial that you can place on your website or social media. Many customers are happy to leave reviews when it doesn’t involve a lot of time or effort on their part.
- Engage on social media
Social media has emerged as one of the most effective ways to engage with consumers. In fact, people are more likely to trust reviews and ratings on social media as these are more likely to be unbiased reviews.
Engage with customers and encourage them to leave reviews about their experience on your social media accounts. Share content such as contests or your latest vehicles to get the conversation going. Post pictures of happy customers and the deals they’ve gotten from your dealership. Potential customers will be more comfortable buying from you when they read positive comments from your past customers.
We can help you improve your online ratings. Visit our office website at tkmkt.com to learn more about our services.