A decade ago, if you were the sort of person who didn’t wear makeup, you were considered to be old. Today, however, makeup use is not only considered normal but has become the norm. Just ten years ago, the cosmetics industry was dominated by big name brands such as Revlon, Estee Lauder, and Maybelline. Those brands alone command a significant market share and they are not about to lose that grip anytime soon. So, what has changed in those years that have made makeup use the norm instead of the exception?
The 10-step skin care routine isn’t nearly as popular as peanut butter and jelly. It just goes with what. Or so many people believed. Or, so it seems. As it turns out, when it turns out that transitioning from a liquid highlighter to an airbrush powder or eye shadow, removing your makeup and then applying a new line of liquid highlighters is not really all that different than just wiping away foundation with a sponge.
So, how did we wind up with this bizarre trend? Well, some say it’s all due to the recent influx of South Korean celebrities into the U.S. That’s right. There are a ton of Korean actresses and singers who have been spotted at the American malls carrying their own brands of beauty products. Of course, their fans went to them for help. This explains the sudden surge in popularity of the K-beauty movement and its various offshoots.
One of the things that the new trend started out with was the creation of liquid skin care products. These are creams and lotions meant to be applied to the skin in a thick layer (hence the term “liquid”). Some of these products had already been on the market for years as lotions and other similar products, but they were newly packaged and re-labeled to be applied to the face and other body parts. This allowed people to use the product without having to worry about mixing and matching individual components, which makes the process much easier.
Some of these products also came with a function: beauty blenders. Beauty blenders are a combination of a cleansing cream skin refiner and a makeup brush. All you do is mix up the cream skin refiner with your brush and apply it to your face. You can use your cleanser as much or as little as you want, depending on your complexion needs. Cleansers are usually cream skin refiners, because they tend to pick up oil and dirt faster than any other kind of product, but once combined with a makeup brush, it becomes an effective cleansing agent.
Beauty blenders are the perfect beauty tools, especially if you are on the go and don’t have the time to freshen yourself before hitting the sack or after working all day. They’re great for hydrating, restoring moisture in your skin that may be lost through excessive sweating, heavy makeup application, or just the regular washing of your face. A highlighter will also blend well with your other makeup, so you’ll always look your best!