How Can SSL And Site Security Affect Your Metrics Data

Are you aware of the fact that more than 70% of internet users believe that laws for securing their rights are not good enough? There is little doubt over the fact that Google has taken a tough stance to defend the rights of its users. So, to deploy an advanced and guaranteed online experience for its users, Google announced HTTPS as ranking criteria in 2014.

Online marketers around the world have gone into frenzy ever since this announcement. They usually are quite interested in how SSL affects SEO. If so, which variety of SSL certificates will boost their SEO endeavors? But note that there is a lot to ponder upon while moving your website to HTTPS.

How SSL Affects SEO In Today’s Realm Of Internet Marketing?

Google has made various alterations in its algorithm, and one of the significant changes was the inclusion of HTTPS as a ranking factor. HTTPS stands for Hypertext Transfer Protocol Secure and is a secure version of HTTP. Whenever you see a website’s URL starting with HTTPS, it implies that an SSL encryption protects the site.

An SSL encryption usually denotes that the site is safe to carry out online transactions. SSL is an acronym for Secure Sockets Layer. It is a kind of security technology which encrypts the link between browsers and servers.

The Benefits Of Installing An SSL Certificate

Well, before you decide if this is the correct move for you or not, let’s explore the potential benefits of installing an SSL Certificate.

HTTPS Significantly Bolsters Your Search Rankings

Deploying SSL certificates on your website can make it rank higher. Well, to be precise, there are more than 200 ranking factors in Google’s algorithms. However, with the increase of online marketing sites, experts believe this to change in the future.

Enhances Your Website’s Security To A Great Extent

One of the highlighting traits of installing SSL certificates in your site is that it stops hacking attempts. It usually encrypts all communication on your website and verifies the server it is communicating with. Moreover, it makes your website more credible to the visitors with effective data analytics.

Some Repercussions Of Not Installing An SSL Certificate

To be precise, every coin has two faces. So, let’s explore the disadvantages of installing an SSL certificate.

HTTPS Can Slow Down Your Site

Well, HTTPS needs further communication between the server and the website to function correctly. This can slow down your website a bit which can affect data analytics.

With the help of an SSL Certificate, marketers show customers that their website is verified.  The data transmitted across the website utilizes a secure connection that cannot be intercepted by hackers. Now that Google has officially made SSL as a significant ranking factor, a plethora of webmasters are implementing it in their websites.