Fashion

A decade ago, if you were the sort of person who didn't wear makeup, you were considered to be old. Today, however, makeup use is not only considered normal but has become the norm. Just ten years ago, the cosmetics industry was dominated by big name brands such as Revlon, Estee Lauder, and Maybelline. Those brands alone command a significant market share and they are not about to lose that grip anytime soon. So, what has changed in those years that have made makeup use the norm instead of the exception? The 10-step skin care routine isn't nearly as popular as peanut butter and jelly. It just goes with what. Or so many people believed. Or, so it seems. As it turns out, when it turns out that transitioning from a liquid highlighter to an airbrush powder or eye shadow, removing your m...