How Andi Sklar Turned Global Brands into Living Stories

What happens when storytelling leaves the page and fills entire worlds? Andi Sklar has the answer. His career in art and design spans continents, studios, and generations of audiences. With a unique ability to blend narrative and space, Sklar redefines immersive storytelling. He doesn’t just design attractions—he crafts emotions, memories, and cultural connections. Through global collaborations, his work invites visitors to live inside a story, not just observe it.

Building Dreams with Disney Parks

At Walt Disney Imagineering, Sklar helped redefine what a theme park could become. As part of the Hong Kong Disneyland team, he served as Area Art Director for Fantasyland. He brought fairy tales to life, shaping architectural detail and character-filled environments. His role demanded more than visuals—it required emotional storytelling across cultural lines. These spaces weren’t just beautiful; they were deeply engaging and full of life. Sklar’s designs invited guests to not only see magic but feel it around them.

Bringing Jurassic World to Reality

At Universal Studios Hollywood, Sklar brought prehistoric thrills into the modern day. He worked on the Jurassic World Raptor Encounter, adding tension and authenticity. Guests didn’t just see dinosaurs—they felt the danger and excitement up close. Every design choice supported the illusion that this world was real and alive. From set design to creature staging, Sklar’s input made fantasy believable. His talent lies in bridging imagination and experience with masterful detail.

Crafting Global Experiences for All Ages

Sklar’s work stretches far beyond North America. His collaborations have shaped parks and attractions in Japan, China, Korea, and Dubai. Each project involved adapting stories to local cultures while keeping global appeal. That balance demands sensitivity, creativity, and deep respect for the audience. Whether working on new concepts or cultural reinterpretations, Sklar’s storytelling never loses heart. Every space feels personal yet universally inviting.

Infusing Art into Retail Worlds

Designing themed spaces isn’t limited to parks—Sklar brought storytelling into retail too. His murals and installations for the World of Disney stores turned shopping into an immersive adventure. Locations in Orlando, New York, Chicago, and Hong Kong became narrative-driven environments. These weren’t just places to buy souvenirs—they told a story from the moment guests stepped inside. Sklar blurred the lines between entertainment and commerce with vibrant visual storytelling. Even within retail, he stayed true to the core of his craft.

Collaborations with Iconic Entertainment Brands

Andi Sklar has partnered with some of the most recognizable names in entertainment. His clients include DreamWorks Animation, Sanrio, Mattel, Nickelodeon, and Warner Bros. Each project brought its own challenge—translating screen stories into physical experiences. His work on the Hello Kitty theme park in Shanghai exemplified this, blending charm with interactivity. With the Sesame Street Body Exhibit, he helped fuse fun and learning through design. Sklar’s style stays consistent—visual storytelling rooted in emotional connection.

Conclusion

Sklar’s journey through design is filled with color, emotion, and endless imagination. His work brings together narrative, space, and culture in powerful, lasting ways. From fantasy kingdoms to museum exhibits, his touch makes each moment unforgettable. In a world increasingly shaped by digital media, Sklar reminds us of the magic in physical space. His collaborations continue to inspire new storytellers across every corner of the globe. Through his vision, stories become spaces we can actually walk through and feel.